Trenton / Long Branch
Long Branch has 32,530 residents (give or take 33) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US3441310, checked 2026-10-19), about 6,349 people per square mile.
Long Branch is about 41 miles from the Census center point for Trenton in a straight line and covers 5.124 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).
The quote form takes a ZIP code; for Long Branch that is 07740 (Census 2020 ZCTA to county subdivision and ZCTA to place relationship files, ZIP areas at least 20% inside the town, https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_cousub20_natl.txt and https://www2.census.gov/geo/docs/maps-data/data/rel2020/zcta520/tab20_zcta520_place20_natl.txt, checked 2026-10-19).
Median household income in Long Branch is $79,653 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US3441310, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.
6,349 people per square mile puts Long Branch in suburban density, where the outdoor unit usually sits in a side yard and the noise is not an issue for neighbors.
33% of Long Branch homes are single-family detached, 17% are in two- to four-unit buildings and 37% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US3441310, checked 2026-10-19).
58% of Long Branch homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US3441310, checked 2026-10-19), so beside the 33% detached houses there is a real share of jobs where the landlord, not the resident, signs the quote.
Long Branch has 33 points fewer detached houses than Monmouth County overall (66%) and 20 points more five-plus-unit buildings than the county's 17% (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=050XX00US34025, checked 2026-10-19).
58% of Long Branch homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US3441310, checked 2026-10-19), so the market splits between resident-led jobs where the occupant picks the system and landlord-led jobs where they do not, and the rebate paperwork differs.
Of the 13,140 occupied homes in Long Branch, 75% heat with natural gas, 1% with heating oil, 20% with electricity and 2% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US3441310, checked 2026-10-19).
Gas heats 75% of Long Branch against electricity at 20%, so most quotes here are a partial-home system that carries the shoulder seasons and the summer while the gas furnace handles the coldest nights, or a whole-home system when the house is ready for it.
Long Branch has about the Monmouth County oil share of 3% and 7 points more electric heat than the county's 13% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US34025, checked 2026-10-19).
No electric utility is on file for Long Branch on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.
JCP&L Clean Comfort (residential building decarbonization), run by JCP&L, is a live program for New Jersey addresses and covers qualifying equipment at $7,500 per system (registry row 8 verified 2026-10-15, https://www.neifund.org/wp-content/uploads/2026/04/0925_JCPL_Res_Bldg-Decarb_5860532_FRM_Rebate-Application_2025.pdf, checked 2026-10-16); confirm eligibility for the Long Branch address before counting it. With 20% of Long Branch homes already on electric heat and 78% on gas, oil or propane, the row that applies depends on the name on the electric bill and the fuel coming out.
Long Branch has 15,091 housing units, 24% built before 1940 and 61% before 1980, with 18% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US3441310, checked 2026-10-19).
Long Branch has 11 points more pre-1940 homes than Monmouth County as a whole (13%) (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US34025, checked 2026-10-19). An older stock means more insulation upgrades before the heat pump goes in.
The median Long Branch home was built in 1970 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US3441310, checked 2026-10-19) and the median home has 4.8 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US3441310, checked 2026-10-19).
61% of Long Branch homes were built before 1980 and only 18% in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US3441310, checked 2026-10-19), so most of the stock predates modern insulation codes; the installer's heat-loss calculation, not a square-footage rule, decides the tonnage.
Heating design temperature: 10F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Monmouth County row, 99% heating, PDF pages 81 to 82 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.
That 10F figure is the Monmouth County cold-day number a Long Branch heat pump is sized against, so ask the installer to show the system's heating output at 10F, not at the milder rating-label temperature.
Ask whether the quote is whole-home or partial-home, because with 75% of Long Branch on gas and 20% already electric the two paths carry different rebate figures and different sizing.
Ask for the heat-loss calculation room by room; the median Long Branch home has 4.8 rooms and was built around 1970, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.
The form on this page is the follow-up for Long Branch. The public number is the number the contractor quotes from.
No local contractor is named on this door for Long Branch yet. A request from this page goes to the first licensed shop that takes the door.